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#noplaceforplastic: our promise to clean up the beach

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I think we’d all agree that there’s far too much waste in our seas and oceans. The fact is, eight million pieces of plastic pollution enter our oceans every day. This has devastating consequences; harming wildlife and washing up on the very beaches we want to enjoy while on holiday. What’s worse, the amount of plastic litter that enters the Mediterranean Sea increases by 40% during the summer months.

That’s why, today, we are launching our pledge on plastics.

Take a look at our promise in the video below…

Our #noplaceforplastic campaign will see us eliminate single-use plastic wherever possible and give a new lease of life to what otherwise would be thrown away.

This commitment is just the beginning. We recognise how much work needs to be done to understand how much plastic we really use. We’ll take immediate action by beginning with straws and stirrers found on our airlines and in our hotels; from SENTIDO Hotels & Resorts and Sunwing Family Resorts to the latest entry to our Thomas Cook family, Cook’s Club.

What’s more, you told us that more than a fifth of you are more likely to throw away plastic than recycle while you’re away. So, we want to raise awareness and find new ways to make it easier to breathe new life into tired plastics.

That’s why we’re also announcing a new pilot with designer’s, Wyatt and Jack. They’ll take our holidaymakers’ broken and discarded plastic inflatables, lilos and children’s armbands, and turn them into bags and holiday accessories to be used again and again.

The challenge is huge and we know how much we have to do. But, we also know we’ve got to start somewhere and we hope that by showing our commitment to make a change, we’ll be able to influence others to do the same.

To see our full pledge, head to thomascook.com/sustainable-tourism/

Join the conversation: #noplaceforplastic

The post #noplaceforplastic: our promise to clean up the beach appeared first on Thomas Cook Blog.

Fliss Moore

The author Fliss Moore

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