Maldives Association of Travel Agents and Tour Operators (MATATO) has hosted a destination stand at the Vietnam International Travel Mart (VITM).
During the fair being held in Ha Noi from Thursday to Sunday, the Maldives is represented by representatives from resorts such as Villa Hotels, Amaya Kuda Rah and Kihaa Maldives. Officials from MATATO as well as local PR firm Maldives Getaways are also taking part in the fair.
VITM is the leading travel fair in Vietnam and one of the key travel shows in the region.
VITM has once more been a tremendous success in 2017 when it attracted the participation of 672 tourism enterprises and organisations from 25 countries and territories displayed in 465 booths. The event also welcomed nearly 3,000 tourism professionals and over 61,000 pubic visitors. Additionally, a large array of professional activities was held, including international forums and seminars, destination presentations, and cultural performances.
As part of the destination marketing efforts by MATATO, it has in the recent years increased the number of travel trade events that it takes part in. Last year, MATATO along with tourism industry representatives showcased the Maldives at 15 international travel shows and exhibitions.
MATATO has announced plans to participate in 19 international travel trade fairs and exhibitions in 2018.